“Static display ads are so 2014!”
That’s what they’re going to be saying in 2019, when video ads rule the internet airwaves.
Forrester just released their latestNorth American Online Display Advertising Forecast and the numbers are incredible.
They predict that US online display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. That’s a compound annual growth rate of 13.7%.
By comparison, the offline market is expected to grow at an average annual rate of only 1%. Dollar wise, offline is still way ahead of online with a whopping $239 billion in revenue but it’s a continuation of a shift that started a few years ago.
Fueling the online fire is the move from static (or bouncing) banner ads to truly interactive, engaging forms of advertising.
Video and Mobile Continue to Climb
Forrester predicts 21% annual growth for video advertising. That means video will be responsible for more than half of all desktop online display ad revenue by 2019. Part of the reason for the growth is that video translates well on mobile.
Mobile is expected to rise 24.5% CAGR making up 38.6% of total online display ad revenue.