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Viewability – Google say 1/2 their ads aren’t seen

Viewability – Google say 1/2 their ads aren’t seen

by adapt | Dec 9, 2014 | Adapt and Thrive

Google has now found that more than half of online ads are not on the screen for even one second.

IAB Proposes To Stop Online Ad Fraud

IAB Proposes To Stop Online Ad Fraud

by adapt | Sep 24, 2014 | Adapt and Thrive

The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud.

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    Patented US9451011B2, US14318109, US15243350, and pending application: US20150007256A1.