
Viewability – Google say 1/2 their ads aren’t seen
Google has now found that more than half of online ads are not on the screen for even one second.
Google has now found that more than half of online ads are not on the screen for even one second.
The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud.
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