How to save the ad industry? The answer isn’t complicated, it’s just hard: find a way for publishers and advertisers to deal with one another directly.
The rise of ad blocking marks the end of Advertising 1.0. This is an invitation to join a discussion about what comes next.
This ad blocking report by PageFair, in conjunction with Adobe, takes a look at some of the challenges publishers face in the face of some of the new trends in mobile programming.
SEM (Search Engine Marketing), impressions, clicks and click-thru rates are explained in simple terms.
This session on Cross Device Online Advertising explains how these platforms are leveraging analytics to find the best matches for their clients.
Learn the 8 Reasons Why Digital Advertising Works For Brands.
Learn how you can promote your charity with online advertising through Google Ad Grants.