How to save online advertising
How to save the ad industry? The answer isn’t complicated, it’s just hard: find a way for publishers and advertisers to deal with one another directly.
Advertising 2.0: A Call to Think
The rise of ad blocking marks the end of Advertising 1.0. This is an invitation to join a discussion about what comes next.
Online advertising is broken | Baker On Tech
Phil Baker is singing to the choir on this particular subject. To me, one of the worst purchases that Google made was DoubleClick. They moved away from content relevant ads to ads that follow users around the web, hounding us, and creating such obnoxious online...
The data-driven do’s and don’ts of online advertising
Although most people do not click on PPC ads, those that do can be a great source of revenue if handled correctly. The following article by Emma Fitzpatrick of Programmatic Advertising takes a look at what current data analysis of consumer behavior can teach...
The 2015 Ad Blocking Report | Inside PageFair
This ad blocking report by PageFair, in conjunction with Adobe, takes a look at some of the challenges publishers face in the face of some of the new trends in mobile programming.
AdTech Cross Device Online Advertising Roundtable
This session on Cross Device Online Advertising explains how these platforms are leveraging analytics to find the best matches for their clients.
SEM Clicks Versus Impressions
SEM (Search Engine Marketing), impressions, clicks and click-thru rates are explained in simple terms.
8 Reasons Why Digital Advertising Works For Brands
Learn the 8 Reasons Why Digital Advertising Works For Brands.
Promoting your charity with Google Ad Grants
Learn how you can promote your charity with online advertising through Google Ad Grants.
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