How to save the ad industry? The answer isn’t complicated, it’s just hard: find a way for publishers and advertisers to deal with one another directly.
The rise of ad blocking marks the end of Advertising 1.0. This is an invitation to join a discussion about what comes next.
Advertising is making the mobile web almost unusable by clogging up our bandwidth.
This ad blocking report by PageFair, in conjunction with Adobe, takes a look at some of the challenges publishers face in the face of some of the new trends in mobile programming.
Although Adobe kept Flash alive for a long time, when Apple and Google stopped supporting the protocol, that was that. Now, Flash is dead. Especially for websites, and for online advertisements.