How to save online advertising
How to save the ad industry? The answer isn’t complicated, it’s just hard: find a way for publishers and advertisers to deal with one another directly.
Advertising 2.0: A Call to Think
The rise of ad blocking marks the end of Advertising 1.0. This is an invitation to join a discussion about what comes next.
Ad tech is killing the online experience | Felix Salmon …
Advertising is making the mobile web almost unusable by clogging up our bandwidth.
Social media offers a solution to online advertising’s biggest …
Concerns around viewability and ad blocking are plaguing digital advertising, but social channels could prove vital for marketers willing to rethink their approach By Jerry Daykin Social media marketing in its original form is dead. This isn’t news:Facebook killed it...
Online advertising is broken | Baker On Tech
Phil Baker is singing to the choir on this particular subject. To me, one of the worst purchases that Google made was DoubleClick. They moved away from content relevant ads to ads that follow users around the web, hounding us, and creating such obnoxious online...
Getting Lean with Ad Tech
The following article by Scott Cunningham of the IAB (Internet Advertising Bureau) takes a look at the mistake the online publishing industry has made by overloading sites with advertisements. Have we messed up to the point that it’s unfixable? I suppose time...
The data-driven do’s and don’ts of online advertising
Although most people do not click on PPC ads, those that do can be a great source of revenue if handled correctly. The following article by Emma Fitzpatrick of Programmatic Advertising takes a look at what current data analysis of consumer behavior can teach...
The 2015 Ad Blocking Report | Inside PageFair
This ad blocking report by PageFair, in conjunction with Adobe, takes a look at some of the challenges publishers face in the face of some of the new trends in mobile programming.
Online Advertisement and the New HTML5 Standards
Although Adobe kept Flash alive for a long time, when Apple and Google stopped supporting the protocol, that was that. Now, Flash is dead. Especially for websites, and for online advertisements.
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