Advertising & Media News
PBS Millennials Special
PBS recently shot a special segment on Millenials at the Cove at UCI Applied Innovations…
The Next Silicon Beach…
This article by Andrew Khouri appeared in the LA Times. It features some of the teams that I work with at UCI Applied Innovation. They are amazing founders, such as Soheil Divani’s O2Free, Nick Mangano’s SketchTogether.com, The Bulletin by Esosa Agbonwaneten, and of course our company: Adaptifyed.
SEM Clicks Versus Impressions
SEM (Search Engine Marketing), impressions, clicks and click-thru rates are explained in simple terms.
Affiliate Marketing Defined
Definition of Affiliate Marketing, Affiliate Merchants, and Affiliate Publishers.
The definition of CPA in advertising.
The definition of CPM in advertising, and whether it is a good fit for your website.
Definition for CPC, or Cost per Click in advertising.