Advertising Glossary
SEM Clicks Versus Impressions
SEM (Search Engine Marketing), impressions, clicks and click-thru rates are explained in simple terms.
Affiliate Marketing Defined
Definition of Affiliate Marketing, Affiliate Merchants, and Affiliate Publishers.
CPA Defined
The definition of CPA in advertising.
CPM Defined
The definition of CPM in advertising, and whether it is a good fit for your website.
CPC Defined
Definition for CPC, or Cost per Click in advertising.