AdTech Roundtable Description
This session on Cross Device Online Advertising explains how these platforms are leveraging analytics to find the best matches for their clients. This is a great video to watch to get an idea of what is happening with the state of online advertising, and the big data plays behind many of the campaigns.
Roundtable participants:
Dstillery — Tom Phillips, CEO
eXelate – Mark Zagorski, CEO
Tapad – Are Traasdahl, Founder & CEO
Interviewed by Richard Greenfield, BTIG, @RichBTIG
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