Adapt & Thrive!The Adaptifyed Advertising Blog
David Friedman interviews Cynthia Kirkeby
EyeOnBusiness / Street Savvy BusinessDavid Friedman interviews Cynthia Kirkeby the founder of Adaptifyed.
How to save online advertising
How to save the ad industry? The answer isn’t complicated, it’s just hard: find a way for publishers and advertisers to deal with one another directly.
Advertising 2.0: A Call to Think
The rise of ad blocking marks the end of Advertising 1.0. This is an invitation to join a discussion about what comes next.
Ad tech is killing the online experience | Felix Salmon …
Advertising is making the mobile web almost unusable by clogging up our bandwidth.
Social media offers a solution to online advertising’s biggest …
Concerns around viewability and ad blocking are plaguing digital advertising, but social channels could prove vital for marketers willing to rethink their approach By Jerry Daykin Social media marketing in its original form is dead. This isn’t news:Facebook killed it...
Online advertising is broken | Baker On Tech
Phil Baker is singing to the choir on this particular subject. To me, one of the worst purchases that Google made was DoubleClick. They moved away from content relevant ads to ads that follow users around the web, hounding us, and creating such obnoxious online...
Getting Lean with Ad Tech
The following article by Scott Cunningham of the IAB (Internet Advertising Bureau) takes a look at the mistake the online publishing industry has made by overloading sites with advertisements. Have we messed up to the point that it's unfixable? I suppose time will...
The data-driven do’s and don’ts of online advertising
Although most people do not click on PPC ads, those that do can be a great source of revenue if handled correctly. The following article by Emma Fitzpatrick of Programmatic Advertising takes a look at what current data analysis of consumer behavior can teach...
The 2015 Ad Blocking Report | Inside PageFair
This ad blocking report by PageFair, in conjunction with Adobe, takes a look at some of the challenges publishers face in the face of some of the new trends in mobile programming.
Online Advertisement and the New HTML5 Standards
Although Adobe kept Flash alive for a long time, when Apple and Google stopped supporting the protocol, that was that. Now, Flash is dead. Especially for websites, and for online advertisements.
PBS Millennials Special
PBS recently shot a special segment on Millenials at the Cove at UCI Applied Innovations…
The Next Silicon Beach…
This article by Andrew Khouri appeared in the LA Times. It features some of the teams that I work with at UCI Applied Innovation. They are amazing founders, such as Soheil Divani’s O2Free, Nick Mangano’s SketchTogether.com, The Bulletin by Esosa Agbonwaneten, and of course our company: Adaptifyed.
IAB: US Internet Ad Revenues Up in 2015
US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video
Marketers Look to Diversify Online Spending
Facebook’s video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms…
Design in Tech Report Gives Design Founders Top Marks
Admitting my bias since I’m a “designer and technology” Founder, I enormously thrilled by the 2015 report on Design in Tech. According to this new report from John Maeda of Kleiner Perkins Caufield & Byers, Silicon Valley, designer-lead companies are some of the most profitable and successful.
Just for Fun-
But Look at My Little Arms – Toy Story
Rex and Buzz from Toy Story discuss why Rex can’t be a great video game player.
Tiny The T-Rex
Tiny the T-Rex movie clip from Meet the Robinsons
The Unstoppable T-Rex