Getting Lean with Ad Tech
The following article by Scott Cunningham of the IAB (Internet Advertising Bureau) takes a look at the mistake the online publishing industry has made by overloading sites with advertisements. Have we messed up to the point that it’s unfixable? I suppose time...
The data-driven do’s and don’ts of online advertising
Although most people do not click on PPC ads, those that do can be a great source of revenue if handled correctly. The following article by Emma Fitzpatrick of Programmatic Advertising takes a look at what current data analysis of consumer behavior can teach...
The 2015 Ad Blocking Report | Inside PageFair
This ad blocking report by PageFair, in conjunction with Adobe, takes a look at some of the challenges publishers face in the face of some of the new trends in mobile programming.
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