Coca Cola and SuperBowl 2015, a Missed Opportunity?
If Coca Cola had thought outside the box, they might have had a really unbelievable effect on the lives of people, and taken a significant step in reducing cyber-bullying
30 Second SuperBowl Ad or…?
According to Rocket Fuel an advertiser could have chosen to purchase every available ad impression available on the digital ad exchanges during the Super Bowl for the bargain price of $3.8 million…
AdTech Cross Device Online Advertising Roundtable
This session on Cross Device Online Advertising explains how these platforms are leveraging analytics to find the best matches for their clients.
SEM Clicks Versus Impressions
SEM (Search Engine Marketing), impressions, clicks and click-thru rates are explained in simple terms.
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