IAB Proposes To Stop Online Ad Fraud
The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud.
Affiliate Marketing Defined
Definition of Affiliate Marketing, Affiliate Merchants, and Affiliate Publishers.
CPA Defined
The definition of CPA in advertising.
CPM Defined
The definition of CPM in advertising, and whether it is a good fit for your website.
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